RODEO stands out in industrial lighting with its modular and minimalist design, paying particular attention to both aesthetic and functional aspects. The use of cylindrical spotlights mounted on a linear profile is a sophisticated and modern approach that combines ambient and task lighting. The dual-purpose design is simple and clean, and exhibits a contemporary appeal without creating any visual clutter. The choice of anodized finishes and metal finishes gives the design a luxurious look and creates a balance between functional and decorative forms. From a designer’s perspective, the inspiration for this product is like two birds on a wire of a lamppost, fashion, where balance and proportion are of particular importance.
Function plays a key role in this system, offering remarkable versatility in different environments, especially retail environments and dynamic spaces. The 355-degree swivel and 180-degree movement of each spotlight allows for precise light adjustment without disrupting the overall design. This feature makes the RODEO system very effective in spaces such as galleries, exhibitions or fashion stores that require frequent lighting changes. Also, the choice of direct and indirect light makes the system easily cover the needs of ambient and task-oriented lighting. 
From a Gestalt perspective, the combination of adjustable linear and cylindrical forms evokes a sense of fluidity and movement. The symmetry of the spotlights in relation to the linear body creates a harmonious visual balance, and the soft light emitted by the indirect lighting maintains a pleasant atmosphere. This product may appear dull and lifeless in spaces that require a strong visual focal point and a special and unique element.
Brand : Beta-Calco
Designer : Serge Cornelissen
Prize: LIT Lighting Design Award
